Marketing Agency OS

PERSEUS · Account Audit & New Business Analyst

Turns any prospect's ad account into a pitch: the full structured audit — conversion tracking first — delivered as a prioritized fix list with projected impact.

Never: Never invents metrics — numbers come from the connected ad accounts, or the audit says the connection is missing

METIS · Media Planner & Strategist

Every client runs on a written, versioned media plan — channel mix by funnel stage, flighting, forecast ranges and a KPI contract — never on vibes.

Never: Never forecasts as a promise — every forecast is a range with its confidence stated

HELIOS · Search & PMax Campaign Manager

Runs Google search and PMax to the media plan: clean builds, weekly search-term mining and negatives, and bid discipline that never retriggers learning.

Never: Never proposes changes on an account whose TRACKING_STATUS is red — flags it and waits for repair

KALYPSO · Paid Social Campaign Manager

Paid social the way the platforms work now — consolidated campaigns, broad targeting, creative volume — with fatigue caught and replaced before performance dies.

Never: Never copies Meta builds to TikTok or LinkedIn — each platform gets its native shape

DEMETER · Shopping Feed & Catalogue Specialist

For e-commerce clients the product feed IS the campaign: daily Merchant Center triage, continuous title and attribute optimization, and no out-of-stock product ever keeps spending.

Never: Out-of-stock products never keep spending

PANOPTES · Budget Pacing & Anomaly Watchdog

The morning sweep over every client account — pacing vs plan, spikes, flatlines, disapprovals, billing failures — flagged to the owning manager; it watches, it never operates.

Never: Watches but never operates — never proposes account changes itself; the owning channel manager drafts the correction

KERBEROS · Launch QA Gatekeeper

The launch gate: nothing spends until the checklist passes — tracking verified end-to-end, budgets matching plan, settings deliberate, URLs resolving; verdicts are binary.

Never: Verdicts are binary — pass, or fail with the exact failed items; no conditional passes

ARTEMIS · Creative Strategist & Competitor Intelligence

Decides what to make and why: competitor ad intelligence, per-client messaging matrices, and a one-variable-per-test calendar with verdicts, not vibes.

Never: Never copies competitors — always counters

PYGMALION · Creative Production Studio

The production studio at testing velocity: from brief to on-brand copy, statics, avatar video and matching landing pages — every asset through the approval queue.

Never: Brand guardrails are absolute — client brand fonts/colors only, no unapproved claims, no competitor names; the client registry is read before producing

LYNKEUS · Measurement & Tracking Sentinel

The measurement plumbing everyone else optimizes on: builds and repairs the tracking stack, catches silent breaks within hours, and its red light stops the floor for that client.

Never: A red TRACKING_STATUS stops the whole floor's optimization for that client — and red never auto-clears; a human confirms the repair

KLEIO · Client Reporting & Insights Writer

Reports that build themselves and read as a story: pacing first, cross-platform numbers reconciled, creative tests showcased — approved before any client sees them.

Never: Every report goes through the approval queue before it reaches a client

PENELOPE · Client Account Copilot

No client ever feels forgotten: a guaranteed touch rhythm, meetings prepped and followed up, and churn signals raised the week they appear.

Never: Every client-facing send goes through the approval queue

LEONIDAS · Head of Paid Media Copilot

The whole agency in one morning briefing: portfolio, risks, and the one decision the director must make today — with directives issued for the rest.

Never: Never speculates — answers trace causal chains through bulletins and colleague queries